4/06/2012

Influencers Wingsplay, pays viral video campaigns for NBC and oxygen

If a fun, potentially viral video has created a company, what is the best way to convince them to share? Wingsplay has a simple idea: they pay.

Advertisers pay video Wingsplay to promote this want to go viral. With accounts on Wingsplay and then visit the "Influencers" to see the videos. If you like one, you can link to the video on Facebook, Twitter or a blog, long mail, a personal message with the Hashtag "# viralad" (to comply with FTC disclosure requirements, and so are deceive you your friends). Then influence employees are paid on each view "seed" of the video, that generate them.

Is now non-paying people to promote new things on social networks. But unlike Adly, Wingsplay is to publish any video and content on the support of the employees of influence as more prominent concentrated - in other words, you have to participate in a great name, a network of friends or followers, who probably are simply content, you have in common. Founder Olivier Lasry, explains that influence employees mean Wingsplay reached 1000 friends of Facebook and the same number on Twitter real connections. (For example, I am not Charlie Sheen, but Wingsplay said that I could win my Twitter account to $2.880 per month). (Big time!)

Lasry, said Wingsplay has already completed its first two campaigns - one for the promotion of the trailer of his awake show and one of oxygen promote his Brooklyn 11223 NBC show. In these campaigns, Wingsplay believes that it will generate 3.2 video downloads for each paid notice.

"It was really our exceeded expectations," said Lasry. "We did not expect, as prices of the trailers have a high viral action."

Fifty - four percent of these views came via Facebook, compared to 37% on blogs and 9% on Twitter. 26% Of the members Wingsplay took in one of these two campaigns (as of Lasry argued) can mean that they are only sharing videos they really love all and money. An average of users who, in the campaign, said $50, Lasry.





No comments:

Post a Comment